Schultz & Associates, PLC
The Challenge
Schultz & Associates were opening for business in a matter of days and needed to get a website launched as quickly as possible. Having seen other accounting firm websites they knew exactly what they didn't want to do, but weren't quite so clear on what they should do.
Inspire Consulting approached the problem from a slightly different perspective. We asked them about their business, what they felt made them different from their competitors, and what excited them about their work. With an understanding of who the company was and what they stood for, we could go about creating the look and feel they wanted.
The Solution
Inspire Consulting enlisted the help of VL Design and explained what was needed. The site had to be modern and stylish in appearance, but not so "on the cutting edge" that it would be out of place in the industry. VL Design came through once again with a design that delighted Schultz & Associates, and their customers.
The next part of the problem was to make the content readable. The Schultz team didn't want the typical dry, academic, and difficult to comprehend content so common in the financial services industry. But, like the design of the site, the content couldn't be too "out there." Our copywriter set about creating content that would enable Schultz & Associates to stand out from the crowd for the right reasons.
The Results
The website was launched less than two weeks after design work began, and in time for the opening of the business. The Schultz & Associates team is thrilled with results. The clean design is simple, yet extremely attractive, and the content makes for entertaining and informative reading. In short the site fulfilled its goals perfectly, allowing Schultz & Associates to build their brand and differentiate themselves from their competitors. View the Schultz & Associates website.
Simple Tips for Creating a Brochure
Don't start working on a brochure for your business without reading these tips. Whether you're doing the job yourself or hiring some outside help, this simple primer will help you create a winning brochure for your business. Read the full article.
