Hampton Court Palace Golf Club
The Challenge
When Hampton Court Palace Golf Club needed a new website, they turned to us for help. The site needed to serve the dual purpose of marketing the club to prospective members and fostering stronger relationships with those already connected to the club. The site needed to underscore the club’s rich heritage and its extensive work modernizing and renovating, highlighting the developments both on the course and in the clubhouse.
The Solution
Inspire Consulting immediately got to work and, along with Starlight Consulting (one of our partner companies), set about creating a site that would fulfill the dual functions required by the club. Embracing this duality, we used it as a selling point for the club, creating the tag line “Where the past meets the future,” and designing the site to reflect this very important part of the club’s identity. The site is designed in such a way as to make it easily navigable, and material is presented that is of interest to member and newcomer alike. We highlight the improvements being made and touch on the club’s heritage. By combining information about the history of the club with examples of its renovation and contemporary comfort and luxury, a clear impression of an up-market member’s club has been created. For the newcomer there is the history of the club and information about its renovation, along with membership fees and joining information. Contacting the club is made easy with email addresses and phone numbers readily available. There is also an enquiry form with which prospective members can request more information on how to join. For the member, there is information on the latest events and golf competition results: news that they return to read.
The Results
The response to the website has been extremely positive. The club’s management is delighted with it, saying that we have “really captured their story.” Members enjoy the site immensely and return frequently to view the news, and they love to see their names on the competition results page. The site has also had a huge impact on prospective members, and the club has received on average 1-2 new membership enquiries every day. The site paid for itself in a matter of weeks and continues to increase the club’s revenue.
Educate Your Customers!
Many people think that their marketing materials need to be short in order to be effective, but this simply isn't true. In this article, we show you why you should take the time to educate your customers. Read the full article.
